![]() You will get personal recommendations based on the shows you subscribe for, and what else their subscribers subscribe to. Overcast is free with ads or $10/year without ads. This app has my favourite design for a Podcast app. It’s also likely worth breaking out data by country, as consumption patterns in markets where iOS is not the dominant platform are very likely to differ from these US-centric results.Overcast is another great app out there in the market. Conclusionįurther research is needed to establish trends on this metric over time. It’s worth noting that Chartable’s dataset is biased towards US sources because the largest publishers we work with are US-based. For this analysis, I only included podcasts that had at least one download from a Spotify listener in January 2020, because that implies that pass-through is indeed enabled for that podcast. Spotify does not actually deliver downloads directly from all podcasts’ RSS feeds - they cache the audio files unless the publisher has “pass-through” enabled. This is in-line with the IAB Podcast Measurement Guidelines V2, as Chartable is in the final stages of IAB V2 certification. We define a “ download” as a unique device downloading a podcast episode in one calendar day. (Privacy note: we did not examine either of these directly for this analysis Chartable stores a hash of the combined IP and user-agent for analysis, which we call “device ID”). We define a “ device” by the Internet Advertising Bureau’s “listener” metric - a unique combination of IP address and user-agent. Chartable’s data comes from an RSS prefix integration with thousands of podcasts. I examined Chartable’s dataset of downloads from January 1 through midday EDT January 20, 2020. ![]() ![]() Other players with smaller audiences that appeared in the results include: various apps using Android libraries iTunes desktop software (ie, iTunes versions before the recent introduction of the desktop Podcasts app) Podbean Player.fm Podcast Republic Castro Podkicker Downcast BeyondPod Amazon Echo devices RadioPublic Breaker and Podkicker, among several others with very small market share. Note that Google Podcasts shows a similar gap between unique devices and unique downloads, as the app also doesn’t automatically download new episodes: Player To compare this behavior across more podcast apps, here are the top 10 players with their corresponding device share and download share. Apple Podcasts automatically downloads episodes from podcasts that a listener is subscribed to (and listens to on a regular basis), while Spotify only begins downloading when a listener presses “play.” Unless Spotify changes the app's behavior, it's likely that Spotify will always average fewer downloads per unique device. This gap can be explained by a large difference in the average downloads per unique device. When looking at unique devices rather than unique downloads, Apple falls from over 60% of market share to around 43%. Apple Podcasts remains #1 in terms of unique devices and unique downloads, but Spotify makes a strong showing at #2. Out of a dataset of more than 200 million downloads recorded by Chartable in January 2020, we saw just over 40 million unique devices. A report from MIDiA research claimed that Spotify had surpassed Apple Podcasts as the #1 podcast app, as did a private investor memo from Morgan Stanley. Both were based on listener surveys, and both stirred controversy in the podcasting community given Apple's long dominance.īecause most industry-wide stats are reported on the total number of downloads rather than the total number of users or listeners using each player, we thought it would be interesting to compare the two metrics to see if Spotify truly has surpassed Apple. Two separate sources recently claimed that Spotify beat Apple for the top slot. But Spotify has been catching up fast in the last few years. Apple has been reported as the #1 podcast app since the inception of podcasting - after all, the "pod" in podcasting comes from the iPod.
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